The trade show at the heart of the business ecosystem
A trade show is an unmissable event for a company. It's a modern agora that brings together supply and demand and allows, from one edition to the next, to take a representative snapshot of an industry at a given moment. Planning your participation will give you the opportunity to make the most of the meetings you will have with your customers and prospects.
Use the tools available: consider matchmaking services and badge readers
Be active: organise demos, special events or talks
Arouse curiosity
Anticipate appointments: you can arrange your meetings several weeks in advance!
What next?
80% of contracts signed after the event, don't waist time cooling off:
Capitalise on the contacts you make
Follow up quickly and individually
Update your database
The more memorable the meeting at the trade show, the more receptive the visitor will be to another commercial contact, particularly if this happens soon after the show.
