Four reasons to include a trade show in your marketing strategy
Incorporating a trade show into a marketing strategy is still an excellent idea. You will have access to a tried and tested format and will be able to benefit from the event's press coverage, meet and address all the players in the sector and reap a real return on investment (ROI).
Four reasons to include a trade show in your marketing strategy - Infography
Four reasons to include a trade show in your marketing strategy
All your marketing initiatives have only one aim: to contribute to an increase in your turnover either directly… or indirectly. Trade shows are no exception to the rule, as they enable you to:
present your product range
meet and approach potential sales leads
motivate your sales force
Present your product range
Meet and approach potential sales leads
Motivate your sales force
Gain visibility
Promote your brand image
Develop your partner network
Find the tangible benefits of including an event such as a trade show in your marketing and communication strategies.
A tangible return on investment
75% of trade show exhibitors are satisfied with their return on investment(1)
For 1 euro invested, exhibiting at a trade show enables firms to generate 10 euros of turnover on average! (2)
A proven media format
General trade show satisfaction rate: 7/10
65% of professionals think that trade shows are important for their company(1)
81% of professionals are satisfied with their participation(1)
An entire community in one place
A trade show is a coming-together of partners, sales prospects, clients, and a key highlight in the market's calendar. A trade show helps you reinstate human contact at the centre of your marketing initiatives. Taking part in a trade show is:
The best promotional tool in a bang-for-bucks terms
A vector to accelerate your market intelligence
Heard of matchmaking?
A turnkey solution offering targeted meetings between exhibitors and visitors
An acknowledged way of saving time and gaining in efficiency
An improved media coverage
A trade show is an exceptional occasion where all the specialist trade journalists and media titles are in attendance, giving you the chance to:
