“Every other year since 2009, the International Pick-up Award (IPUA) is presented to the most efficient 1-tonne pick-up truck in business today. As a multi-functional vehicle produced and sold globally, both the product and marketplace continues to evolve with many brands setting high standards in performance, safety, driver and passenger comfort, ” explained Jarlath Sweeney, Chairman of the International Van of the Year Award jury, which organises the competition.
Before electing the overall victor, the nominated trucks are assessed and analysed by the expert panel from the IVOTY jury at a specially organised group test. On this occasion, this event was held in Croatia in early October, near Zadar.