Tell everyone you're exhibiting

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Make some noise with an active communication

BEFORE THE SHOW

USE ALL THE AVAILABLE MARKETING CHANNELS TO COMMUNICATE

  • Announce your participation
    on all the online and offline communications solutions available to you : your website, your social media accounts, newsletters advertising campaigns, and of course your correspondence (postal and electronic) and your press releases.
    To publish your latest press releases, send them using a Word format with a logo (.jpg or .png) to [email protected] before November, 5th 2021.
  • Attract the interest of your customers, sales leads and journalists
    by announcing the launch of your new products, a new version, a service, or demonstrations taking place on your stand.
    These messages will create a buzz before the show and raise visitor and media awarness. 
  • Invite your customers, sales contacts, trade partners, etc.
    Receiving an invitation is like receiving a gift. It is a token of consideration that your contacts will particulary appreciate. 
    The exhibition provides you with printed invitations or electronic versions which can be inserted in your e-mail campaigns. 

 

2021 I-nnovation Awards' logo Tell the press about your entry in the SOLUTRANS I-nnovation AWARDS 

DURING THE SHOW

Make use of the services of the SOLUTRANS Press Office

  • Increase your communication towards the 150 international journalists who will be visiting the exhibition 
  • Capitalise on this audience and organise a press conference on your stand
  • Drop off your press kits or press releases in the Press Lounge (between Place des Lumières and Hall 4) (digital version, with print-ready photos and text). Important: make sure you have versions in English and French.

AFTER THE SHOW

Back in the office, send a "thank you" e-mail or letter to the people who visited you and who you identified thanks to a badge reader (further information in your Exhibitor Area). And follow up your sales prospects promptly!

 

YOUR ASSETS

  • Your sales force: inform your sales reps of the dates of the show so that they can invite customers and sales prospects
  • Your communications materials: stay in contact with the market and send out press releases and e-mail campaigns
  • A phone call and SMS reminder campaign: contact your key sales prospects a few days before the show

Capitalise on international media coverage with the exhibition promotion plan: 

  • Direct marketing
    • 26,000 French and international professionals reached by our operations*
    • actions conducted in liaison with our media partners, federation partners and trade associations
    • specifically-targeted international initiatives towards the high-potential markets of Eastern Europe and North Africa.
  • A French and international media space campaign
    • nearly 150 advertisements published
    • in 75 different media titles: magazines, newsletters, websites, etc.
  • Media relations
    • More than 20 press releases sent out to 500 trade press journalists and journalists from the business and general interest press*
    • A press trip organised by the exhibition
    • 150 French and international journalists welcomed throughout the show*
    • More than 1,300 items of press coverage about the exhibition including a real increase in the national and regional general news press.*

*sources: 2017 SOLUTRANS data, 2019 SOLUTRANS data

Use the communications pack provided to you free of charge by the exhibition

  • The SOLUTRANS YouTube channel: send in your videos at [email protected] and they will be broadcast there
    Your files are too large to be sent by email? Use the free and secure services of WeTransfer!
  • The hashtag #SOLUTRANS: post regulary about the event to tell the world you'll be there
  • Make a stand on Facebook and invite your sales contacts, clients and partners!

 

Add more information to your company details page in the online catalogue free of charge

  • with your press releases (digital format with print-ready text and photos. Make sure you produce French and English versions),
  • with your latest product or solution (description + photo)

 

MAKE YOUR SHOW A SUCCESS!

Your contact

Elhadji COLY

Account executive

Phone :+33 (0)1 76 77 11 63